Driscoll’s Berry Big™ Strawberries: Naturally More to Share
In the spring and summer months, when strawberry season starts here in California’s Pajaro Valley, our Berry Big™ Strawberries bump up in size and juiciness. Consistently larger in size and great quality, our non-GMO Berry Big Strawberries lend themselves to more versatile use and are perfect for dipping, slicing, filling or sharing with loved ones. With a bounty of flavor in every bite, they offer naturally more to share.
What does a strawberry breeder do?
“In the winter, there’s a decent chance I’ll be in Florida or Mexico or Oxnard. I meet with the local Driscoll’s breeders and we go through their test plots. There are two primary purposes to my visits: One, I report back on the current status of the breeding program and what the local breeders are doing. Two, I’m there to make sure people have the resources they need, make sure things are on track, and make connections between the programs.”
And when it’s strawberry season here in California, you’ll likely find Phil in the field.
“In the spring and summer, when the local strawberry season picks up, my job becomes a mix of breeding-intensive things and management. I’ll spend a day walking seedlings with my team. On a typical day in the seedlings, I might taste 200 to 250 strawberries!”
Why are Berry Big™ Strawberries so big?
Berry Big™ Strawberries are only available at certain times of the year. When can you find them in stores? “Availability should be best early in the Watsonville season,” Phil shares, “Size tends to fall off as the season progresses.”
Are Berry Big™ Strawberries genetically modified?
What do you look for in breeding delicious strawberries?
“When we walk the seedlings, we’re looking for attractive fruit, nice regular shapes, glossy, good color, and size. Both consumers and growers like a good size, so that’s a winner all around.”
Believe it or not, “flavor” isn’t exactly the right word. Phil goes into in more detail.
“Actually, flavor isn’t the word that we use internally—what we call it in our tests is ‘eating quality’ because it encompasses more than flavor. There’s texture, aroma and other qualities that we’re looking for.”
And the most important quality of all? Oh, how sweet it is.
“The biggest single driver on flavor is sweetness, and that’s one that many consumers can miss the most if it’s not there.”
A deliciously fun fact about any Driscoll’s strawberry? “By the time a strawberry is released as a variety, it’s already been tasted over a thousand times,” Phil tells us.
What makes the Berry Big™ Strawberries so unique?
“Consumers can expect a pleasantly large size and uniformity with these Strawberries. If consumers are looking for a strawberry that’s a real showpiece, these are attractive and uniform strawberries that they can lay out on a dessert. I think there’s an appeal to uniformity, even when consumers cut them up.”
Retailers Carrying Berry Big™
Kroger King Soopers
Safeway Northern California
Stop & Shop