As Driscoll’s retains its drive as a leader in the industry, President of Driscoll’s of the America’s Soren Bjorn discusses why farming innovations and technology are at the forefront of the company’s future strategies.
Chinese consumers will now be able to purchase fresh strawberries on Alibaba’s Tmall platform. Our strategic cooperation was announced at Gateway '17.
Driscoll’s has been the strawberry on America’s shortcakes for more than 100 years. We celebrated National Strawberry Shortcake Day with ABC News.
Soren Bjorn has been promoted to President, Driscoll’s of the America’s. Bjorn previously served as Executive Vice President, Driscoll’s of the America’s, a role which he has held since 2013 when the company went through an organizational restructuring for global growth strategy.
Kevin Murphy was born in South Africa in 1962. His family was in the farming business when he was growing up, mostly involved in timber.
Driscoll’s announced that Brie Reiter Smith, a fourth-generation grower, will oversee its Northern Production Region operations in the U.S., the company’s largest single growing region, including Salinas and Watsonville, and accounting for more than 25 percent of Driscoll’s global revenue.
Henry Yeung, a sensory analyst at Driscoll's, spends his days preparing berry tastings for employees and consumers in order to understand what flavor traits people like and dislike about berries. His research then allows Driscoll's to create berry varieties that better satisfy taste preferences.
Driscoll's EVP, Soren Bjorn explains Driscoll's strategy to keep up with the increasing demand for organic berries.
The world is changing. Driscoll's is changing with it. Read on to discover the new, innovative ways Driscoll's is revolutionizing agriculture.
As California enters its sixth year of record-breaking drought, twenty leading organizations [including Driscoll’s] today announced their collaborative support for critical projects designed to protect California’s water future.
According to the results of a new consumer survey conducted by berry brand Driscoll's, the vast majority of Americans—89 percent!—associate eating berries with happy, good feelings. Seems sort of obvious, right? Berries are simple pleasures: they're sweet, portable, un-fussy to eat. But as it turns out, there's much more to berries than meets the eye.
On 40 acres at a farm near the central coast of California, new varieties of strawberries, raspberries, blackberries and blueberries are being tested, each of them proprietary. No other company in the world grows berries exactly like these.
The Reiter family started farming berries on the San Francisco Bay Peninsula in the 1900s. This was the birth of a family legacy that would blossom into two successful, dynamic agriculture companies lead by third-generation brothers, Miles and Garland Reiter.
Where does technology fit in when your business model ultimately relies on Mother Nature and the art of growing practices?
Founder & CEO of Greenopia, Environmental Advocate & Humanitarian, and self-proclaimed Environmental Therapist, Gay Browne, writes in the Huffington Post about her experience with learning about where her favorite berries come from.
Food Tank had the chance to speak with Frances Dillard, the Director of Marketing for Driscoll’s. Driscoll's is one of the sponsors of this year's Food Tank Summit in Washington, D.C.
Long before the California drought became a national crisis, multinational berry company Driscoll’s knew it had to organize a solution to the water problem its grower partners were facing..
A senior executive at Driscoll's is taking charge of a produce industry social responsibility alliance, placing the world's largest berry distributor at the center of an effort to improve working conditions for hundreds of thousands of farm laborers in Mexico.
The 2015 Forbes Reinventing America: The AgTech Summit comes to Salinas, California this July. Some of the produce industry’s most innovative companies are preparing to team up with the best of the Silicon Valley as they look to tackle the world’s most critical challenges in farming and food production. Among them is Driscoll's CEO, Kevin Murphy.
The first step toward finding solutions to long-standing groundwater overdraft in the Pajaro Valley was to acknowledge the problem and agriculture’s contribution to it, said Miles Reiter, chairman and CEO of Driscoll’s Strawberry Associates Inc.
Driscoll's CEO, Miles Reiter, discusses how critital it is to take action on the current groundwater crisis in California. Without water we cannot sustain life.
Three years before the California drought became a national crisis, national berry giant Driscoll’s, on the state’s Central Coast, knew it had a major problem with water. Read how they are proactively seeking out solutions.
Daniel Stone and Spencer Millsap of National Geographic were interested in learning more about the food distribution system. They decided there was no better food to follow than the strawberry, one of the planet’s most perishable crops. So they literally followed a strawberry truck the entire journey, from the field in Watsonville to a supermarket in Washington, D.C...
The CCOF Foundation and UNFI Foundation, along with other industry leaders Driscoll’s, Organic Valley, and Bradmer Foods are supporting the education of new farmers, ranchers, and food processors by establishing the Future Organic Farmer Grant.
Natividad Medical Foundation honored Driscoll’s chairman and chief executive officer Miles Reiter with its Hero Award for his company’s support of language interpretation and related services at the Salinas hospital.
From evergreen production ensuring supply to a more targeted approach with supermarkets, multinational Driscoll’s is endeavoring to build longevity in the berry category. To achieve this on a global scale, the company.
For the berry company growth this is not just about being market leader or increasing its turnover; it is about being the world’s most trusted berry company in which consumers, customers and growers have confidence for the future. Theo Houwen, Senior Vice President – Managing Director of Driscoll’s of EMEA explains what this means for his business unit.
Summer is the perfect time to team up with retailers to promote berries during their peak season. This year Driscoll's partners with retailers for powerful in-store promotions featuring giveaways such as ice cream makers and blenders. Prizes were determined by how consumers are interacting with berries at home.
Driscoll's has been the strawberry in everyone's shortcake for over 100 years. Americans eat nearly 12 pounds of strawberries per person, per year, and a recent survey revealed more than 60% of all consumers would choose Strawberry Shortcake as the 'Official Dessert of Summer'.
During the afternoon of Friday April 26th, the President of the United States, Barack Obama met with Miles Reiter, Driscoll’s Chairman and CEO, and other U.S. business leaders with a significant presence in Mexico and Central America in advance of his trip to the region.
The Community Champion Award recognizes a person who shares their expertise with the Microsoft Dynamics community in activities such as speaking at conferences, contributing to community forums, blogging about tips and tricks, and more.
As the top fruit category in the U.S, the U.K. and now Norway, berries have gained significant traction and are on their way to the number one spot in markets far and wide. This is the view of Driscoll’s vice president of international business and global development Soren Bjorn, who has seen his company’s European annual revenue more than quadruple in four years.
In recent years the berry category has shown buoyant growth in the United States to become the number one fruit group, with similar trends seen in the U.K. and Scandanavia. Driscoll’s CEO J. Miles Reiter speaks about the changes the industry has witnessed, as well as trends for the industry and competition.
The Paladins chronicles the success of six companies in the United States and the United Kingdom. While the individual businesses may be very different, they share one notable trait, the organizations each had a champion, a Paladin, who inspired the change which elevated the business to another level, allowing them to flourish in these trying economic times.