The berry category is as strong as ever, with healthy consumer demand driving sales and even prompting expanded growing operations throughout the globe. Soren Bjorn discusses what is driving the category growth and Driscoll’s plans for the immediate future.
The late fall represents the second peak production period for Driscoll’s conventional and organic raspberries, which are sourced throughout the holiday season from independent growers in southern coastal California and high elevation growing regions in central Mexico.
In a season traditionally characterized by a scarcity of vibrant, flavorful fruit, Driscoll’s is looking to change the landscape for consumer fresh food options during the fall and winter holiday period by offering an abundant supply of sweet, delicious raspberries and blackberries. With increased availability of Driscoll’s raspberries and blackberries this year, consumers have a bounty of possibilities to add a little extra joy to their holiday entertaining.
More blackberries and raspberries will be available from Driscoll’s for the holiday season. The late fall is a second peak production period for the fruit, which is grown in California and Mexico, according to a news release.
Similar to raspberries, blackberries also experience one of the highest volume periods during the holiday time frame which presents a unique opportunity for retailers and their shopper.
With increased availability of raspberries and blackberries this year, consumers should have a bounty of possibilities to add to their holiday entertaining, the company reported.
The holidays are sweeter when you #BerryTogether! In a season traditionally characterized by a scarcity of vibrant, flavorful fruit, Driscoll’s is changing the landscape for consumer fresh food options during the fall and winter holiday period by offering an abundant supply of sweet, delicious raspberries and blackberries.
The sweet, juicy taste of fresh strawberries is often associated with nostalgic memories of summer, smiles and time well-spent with family and friends. With more than 100 years of family farming, Driscoll’s is passionate about growing great tasting berries. Over this past generation, Driscoll’s has quietly created a strong community of brand advocates who have propelled fresh berries sales to the top-selling fruit or veggie in the produce aisle
An equally interesting list is one comprised of private, family-owned companies that have been in existence for more than 100 years and are quietly generating more than $1 billion. As credible category leaders with the ability to deliver business performance beyond one generation, these companies are also a special breed worth examining.
The #BerryTogether program launched in July 2017 with an announcement of the top 10 berry-loving metropolitan areas in the U.S., based on weekly berry sales per store.
The #BerryTogether campaign marks the brand’s first U.S. communication strategy since unveiling its unified global visual identity system across North America, Europe, Australia and China in 2016.
From MarCom, the 3-D picnic and video of the picnic both earned platinum-level awards, and gold-level awards were given for the overall #BerryTogether campaign, landing page and curation of consumer social media posts for the Driscoll’s website.
Since the launch in July 2017, the brand video has been viewed more than 5m times, entries for the #BerryTogether Sweepstakes have gone into the thousands, and Driscoll’s says that its BerryTogether digital hub has been visited by millions of consumers.
The highly successful consumer movement is another phase in Driscoll’s multi-year journey to achieve differentiation and brand equity in the commoditized agriculture industry. The communication strategy demonstrates how Only the Finest Berries™ bring people together to make ordinary moments more special.
Driscoll's, the global market leader for fresh berries, went through this very process last year when it rolled out a global unification of brand strategy, design, and communication for the first time in the company's 100-year history.
Driscoll’s is expanding efforts this year to include more independent growers, expand retail distribution and increase sales of Fair Trade Certified to include organic blueberries and organic blackberries. In turn, more workers in Baja California will benefit from the program and receive additional funds for community improvement.
More than 500 contact lenses, 1,200 toothbrushes and toothpastes and dozens of education seminars were offered to community members at no cost.
Driscoll’s, which grows berries in nearly two dozen countries and is the world’s top berry grower, already is moving its berries to table-top troughs, where they are easier for both human and machines to pick, as it has done over the last decade in Australia and Europe.
More than 1,600 members of the San Quintín community have received free access to healthcare thanks to BerryMex—one of Driscoll’s largest independent growers in Mexico—as part of the grower’s first Health Fair held in May.
Driscoll’s is running a summer campaign focused on heightening its brand awareness, loyalty and sales in the nation’s top berry-loving markets.
As Driscoll’s retains its drive as a leader in the industry, President of Driscoll’s of the America’s Soren Bjorn discusses why farming innovations and technology are at the forefront of the company’s future strategies.
Chinese consumers will now be able to purchase fresh strawberries on Alibaba’s Tmall platform. Our strategic cooperation was announced at Gateway '17.
Driscoll’s has been the strawberry on America’s shortcakes for more than 100 years. We celebrated National Strawberry Shortcake Day with ABC News.
Soren Bjorn has been promoted to President, Driscoll’s of the America’s. Bjorn previously served as Executive Vice President, Driscoll’s of the America’s, a role which he has held since 2013 when the company went through an organizational restructuring for global growth strategy.
Kevin Murphy was born in South Africa in 1962. His family was in the farming business when he was growing up, mostly involved in timber.
Driscoll’s announced that Brie Reiter Smith, a fourth-generation grower, will oversee its Northern Production Region operations in the U.S., the company’s largest single growing region, including Salinas and Watsonville, and accounting for more than 25 percent of Driscoll’s global revenue.
Henry Yeung, a sensory analyst at Driscoll's, spends his days preparing berry tastings for employees and consumers in order to understand what flavor traits people like and dislike about berries. His research then allows Driscoll's to create berry varieties that better satisfy taste preferences.
Driscoll's EVP, Soren Bjorn explains Driscoll's strategy to keep up with the increasing demand for organic berries.
The world is changing. Driscoll's is changing with it. Read on to discover the new, innovative ways Driscoll's is revolutionizing agriculture.
As California enters its sixth year of record-breaking drought, twenty leading organizations [including Driscoll’s] today announced their collaborative support for critical projects designed to protect California’s water future.
According to the results of a new consumer survey conducted by berry brand Driscoll's, the vast majority of Americans—89 percent!—associate eating berries with happy, good feelings. Seems sort of obvious, right? Berries are simple pleasures: they're sweet, portable, un-fussy to eat. But as it turns out, there's much more to berries than meets the eye.
On 40 acres at a farm near the central coast of California, new varieties of strawberries, raspberries, blackberries and blueberries are being tested, each of them proprietary. No other company in the world grows berries exactly like these.
The Reiter family started farming berries on the San Francisco Bay Peninsula in the 1900s. This was the birth of a family legacy that would blossom into two successful, dynamic agriculture companies lead by third-generation brothers, Miles and Garland Reiter.
Where does technology fit in when your business model ultimately relies on Mother Nature and the art of growing practices?
Founder & CEO of Greenopia, Environmental Advocate & Humanitarian, and self-proclaimed Environmental Therapist, Gay Browne, writes in the Huffington Post about her experience with learning about where her favorite berries come from.
Food Tank had the chance to speak with Frances Dillard, the Director of Marketing for Driscoll’s. Driscoll's is one of the sponsors of this year's Food Tank Summit in Washington, D.C.
Long before the California drought became a national crisis, multinational berry company Driscoll’s knew it had to organize a solution to the water problem its grower partners were facing..
Fortune 500 company HR veteran Kate Terrell joins Driscoll’s as Global Chief Human Resources Officer.
Driscoll's is inspiring consumers to enjoy the sweetness of raspberries this fall through its dedicated #raspberrydessert campaign that focuses on all the delightful variations possible with raspberry pie.
A senior executive at Driscoll's is taking charge of a produce industry social responsibility alliance, placing the world's largest berry distributor at the center of an effort to improve working conditions for hundreds of thousands of farm laborers in Mexico.
Driscoll’s has won two Telly Awards for its web series “Desserts with Dorie,” an inside-look at baking with cookbook author and renowned baker Dorie Greenspan, using her favorite Driscoll’s berries.
Driscoll's announces a broad expansion of organic nursery plant production and a commitment to providing all of Driscoll's USDA certified organic growers with organic nursery plants.
The 2015 Forbes Reinventing America: The AgTech Summit comes to Salinas, California this July. Some of the produce industry’s most innovative companies are preparing to team up with the best of the Silicon Valley as they look to tackle the world’s most critical challenges in farming and food production. Among them is Driscoll's CEO, Kevin Murphy.
We are disturbed by the recent violence in San Quintín, and in no way condone these actions. We urge government officials as well as protesters to maintain a productive dialogue, and to work together to resolve differences in a peaceful manner.
Kevin Murphy, Current President and Chief Operating Officer, to Assume Driscoll’s CEO Role.
The first step toward finding solutions to long-standing groundwater overdraft in the Pajaro Valley was to acknowledge the problem and agriculture’s contribution to it, said Miles Reiter, chairman and CEO of Driscoll’s Strawberry Associates Inc.
Expanded role for Keith Refsnider to Global Food Safety Program Director. Building on Driscoll’s industry leadership in food safety standards, Keith Refsnider will now have overall responsibility for the development of Driscoll’s global food safety standards.
Driscoll's has awarded $10,000 to Whole Kids Foundation as a part of its school garden grant program.
Driscoll's CEO, Miles Reiter, discusses how critital it is to take action on the current groundwater crisis in California. Without water we cannot sustain life.
Three years before the California drought became a national crisis, national berry giant Driscoll’s, on the state’s Central Coast, knew it had a major problem with water. Read how they are proactively seeking out solutions.
Brie Reiter Smith Becomes General Manager of Driscoll’s of Chile.
To mark National Strawberry Shortcake Day on June 14th, Driscoll’s is sharing the history of Strawberry Shortcake and the evolution of this very classic dessert.
Driscoll's has announced the appointment of Tom O’Brien to the newly created role of Senior Vice President, Governance and External Engagement and General Counsel. Mr. O’Brien will join Driscoll’s Global Leadership Team reporting to Kevin Murphy, President and COO.
Daniel Stone and Spencer Millsap of National Geographic were interested in learning more about the food distribution system. They decided there was no better food to follow than the strawberry, one of the planet’s most perishable crops. So they literally followed a strawberry truck the entire journey, from the field in Watsonville to a supermarket in Washington, D.C...
The CCOF Foundation and UNFI Foundation, along with other industry leaders Driscoll’s, Organic Valley, and Bradmer Foods are supporting the education of new farmers, ranchers, and food processors by establishing the Future Organic Farmer Grant.
Natividad Medical Foundation honored Driscoll’s chairman and chief executive officer Miles Reiter with its Hero Award for his company’s support of language interpretation and related services at the Salinas hospital.
From evergreen production ensuring supply to a more targeted approach with supermarkets, multinational Driscoll’s is endeavoring to build longevity in the berry category. To achieve this on a global scale, the company.
For the berry company growth this is not just about being market leader or increasing its turnover; it is about being the world’s most trusted berry company in which consumers, customers and growers have confidence for the future. Theo Houwen, Senior Vice President – Managing Director of Driscoll’s of EMEA explains what this means for his business unit.
Most afternoons, do you find yourself searching the shelves for something to snack on? If so, you’re not alone. A new survey sponsored by Driscoll’s revealed that.
Driscoll’s, the world’s largest distributor of fresh berries, announced changes in the organization to further advance their global business strategy. Formation of a new global management team will be completed by.
Summer is the perfect time to team up with retailers to promote berries during their peak season. This year Driscoll's partners with retailers for powerful in-store promotions featuring giveaways such as ice cream makers and blenders. Prizes were determined by how consumers are interacting with berries at home.
Driscoll's has been the strawberry in everyone's shortcake for over 100 years. Americans eat nearly 12 pounds of strawberries per person, per year, and a recent survey revealed more than 60% of all consumers would choose Strawberry Shortcake as the 'Official Dessert of Summer'.
During the afternoon of Friday April 26th, the President of the United States, Barack Obama met with Miles Reiter, Driscoll’s Chairman and CEO, and other U.S. business leaders with a significant presence in Mexico and Central America in advance of his trip to the region.
The Community Champion Award recognizes a person who shares their expertise with the Microsoft Dynamics community in activities such as speaking at conferences, contributing to community forums, blogging about tips and tricks, and more.
As the top fruit category in the U.S, the U.K. and now Norway, berries have gained significant traction and are on their way to the number one spot in markets far and wide. This is the view of Driscoll’s vice president of international business and global development Soren Bjorn, who has seen his company’s European annual revenue more than quadruple in four years.
In recent years the berry category has shown buoyant growth in the United States to become the number one fruit group, with similar trends seen in the U.K. and Scandanavia. Driscoll’s CEO J. Miles Reiter speaks about the changes the industry has witnessed, as well as trends for the industry and competition.
The Paladins chronicles the success of six companies in the United States and the United Kingdom. While the individual businesses may be very different, they share one notable trait, the organizations each had a champion, a Paladin, who inspired the change which elevated the business to another level, allowing them to flourish in these trying economic times.