Family Heritage
“It is unusual in our industry to commit as much as we do to R&D but … the basis for founding Driscoll's was to develop new, better varieties. That's why the first group of farmers got together, my father was one of them, and created this company to do that.”
— Miles Reiter
The Strawberry
The Raspberry
The Blackberry
The Blueberry
Sensory Experience
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“When you bite into a Driscoll's strawberry, you're getting something that you can't get anywhere else. You're getting the products of all this work, to try to put these pieces together to get something that is juicy, and sweet, and aromatic, and, hopefully, lives up to all your expectations of a strawberry.”
— Phil Stewart
“Inventing a new produce category, like raspberries, is really about seeing hidden potential, and that's the story of the raspberry.”
— Fred Cook
“I love underdog stories. The story of the long shot, the one that nobody believed in, the one that came from the back and surprised everyone. That underdog story for us is the blackberry.”
— Gavin Sills
“My biggest passion with breeding blueberries is flavor. The different blueberry varieties, they each have their unique flavor, just like gala and fuji and granny smith apples have their different, unique flavors.”
— Jessica Gilbert
“What Driscoll's has been able to do is naturally select for bigger berries, sweeter berries, more appealing berries so that it’s become a better tasting product.”
— Henry Yeung
Joy begins with a delicious berry, and our consistently sweet berries start with the Joy Makers.
Learn everything about your favorite berry including tips on how to keep them fresh.
Learn more about the recognition the Pursuit of Flavor miniseries has received.
