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Berry Joy!

Driscoll’s berries come packed with extra happiness and joy you can share. No matter the occasion, when the finest berries are on the table, joy is in the air.

A Bite of Happiness

Try eating a berry without smiling. It’s nearly impossible to do. That’s why the results of a third party survey come as no surprise: 85% of people say berries are the happiest fruit.

Watch and discover the secret to berry happiness.



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Driscoll’s Fresh New Look

Welcome to our brand new look, inspired by our joyful berries themselves. You’ll find that each unique berry we grow is celebrated in a fresh, colorful palette. While our look is new, our promise remains the same – Only the Finest Berries™.

Notice how we sign our name with a more personalized handwritten feel. You’ll find an iconic Driscoll’s Dot atop the “i” which symbolizes all of our delicious berries. While the Driscoll’s Dot can take on the color of each berry, the main represents strawberries since that’s where our roots began.

Feel the Berry Joy! Watch the video below and Share with Your Friends.

Packaging History

Our new global brand celebrates the happiness our berries bring, while paying tribute to their wonderful shape and color.

Early Tray Labels
After the 1970’s, Driscoll’s growers begin shipping fresh berries under a common label.
Berry Baskets Circa 1982
The Driscoll’s ‘yellow basket’ is our first berry branding seen in stores.
1995 – 1997
Driscoll’s brings clamshell packaging into the marketplace to protect our delicate berries. Around the same time, we add delicious blueberries to our collection of berries.
1997 – 2005
Driscoll’s introduces organic berries. The Driscoll’s label evolves to a minimal triangular design.
The Driscoll's label gets a refresh featuring various illustrations of core buyers.
2010 – 2016
Our label proudly showcases the whole Driscoll’s family of berries and features our connection to independent growers and farms. Our brand promise is Only the Finest Berries and remains to this day.

The Pop Icons of the Natural World

To celebrate the wonder of our berries, we created a collection of sweet berry wallpapers for you to show off on your favorite devices. They're free, easy to download, and you can choose from 9 designs to fit your desktop, tablet, or mobile screen.

Select Your Wallpaper