It takes a community to grow berries. From the joy makers that breed our delicious varieties to the grocers that sell them to you. It might take you a few minutes to enjoy berries, but it takes years to develop the perfect varieties and cultivate a community to support growing them.   

There are a lot of people that must work together to put berries on your table. That’s why our business is run differently from others. We don’t grow our own berries. Our Joy Makers develop proprietary varieties and our nurseries cultivate the plants. We then hand those off to 700 independent farmers that range in size to do what they do best. Once sold, about 85% of the revenue goes back to the farmers. This is a business run on mutual dependence and shared success which leads to an understanding – that we are all better together. That we are one interwoven family greater than the sum of its parts.