Driscoll's Launches Mom-Based Series Planned to Culminate on Mother's Day
May 6, 2020
Who focuses on the health and well-being of the family like mom? Seeking to connect with the matriarchs of consumption on a resonant level, Driscoll’s launched a special content series that put several new faces to the berry behemoth’s brand by highlighting Driscoll’s moms. As retailers begin Mother's Day promotions—and understand the importance of social media in bringing shoppers into stores—the new marketing campaign is sure to up foot traffic in the berry category.