The Consumer Advisory Panel

Do You Love Driscoll's Berries?

The Driscoll's Consumer Advisory Panel program is an interactive online community of people who love Only the Finest Berries™. As a member of the Driscoll's Community, you will be able to provide your open and honest opinions directly to key decision makers at Driscoll's. Your feedback will help us to continuously improve Driscoll's current products and develop new products that you want to see on shelves. In addition, you'll get to virtually meet and talk with other members who love Driscoll's berries. In the future, you'll have the opportunity to share recipe ideas, collaborate on new product ideas, and so much more!

How to Register

Join our Consumer Advisory Panel community.

Be sure to participate in our discussions! Each month, two discussion participants will receive a $25 e-gift card and will be featured in the community. The more you participate and share valuable feedback, the better your chances of being selected as one of the Members of the Month!

Sign up here  

Rewards & How to Get Them!

  • Enjoy a berry moment and save the packaging
  • Enter the traceability code on the bottom of your package OR scan the QR code with your smartphone
  • Take a quick satisfaction survey online
  • Receive rewards by providing feedback


  • Complete 1 survey and receive 25 points.
  • Complete 8 surveys and receive 200 points which is $2 in rewards.
  • Complete 20 surveys and receive 500 points which is $5 in rewards.
  • Complete 40 surveys and receive 1,000 points which is $10 in rewards.

What's more, each month, four people who participated in a product satisfaction survey during that month, will be selected to win a 2,500 point bonus! To be entered, you must participate in one product satisfaction survey that month (no additional entries will be awarded for additional survey completions). 

Existing members, Want to Take a Survey? 

Your feedback is important to us and helps guide our team to grow Only the Finest Berries™ for you and your family to enjoy! Your survey responses are shared across all parts of our organization, from our plant breeding and R&D group to our quality assurance teams.

Take a survey now


Frequently Asked Questions

How many points will I receive per survey?

At this time, product satisfaction survey will continue to reward 25 points per completed survey. Rewards for other surveys and research activities will be announced on a case-by-case basis.

Are there any changes to how many product satisfaction surveys I can complete per day?

At this time, consumers may complete up to two product satisfaction surveys per day.

What are the minimum amounts needed to redeem my survey point balance?

The current survey point redemption thresholds are: $2 for 200 points (8 survey equivalent), $5 for 500 points (20 survey equivalent), and $10 for 1,000 (40 survey equivalent). The opportunity to exchange survey points will display if your account balance meets the minimum threshold requirement.

Who should I contact if I had problems redeeming my gift card?

If you experience any challenges redeeming your gift card, please send an email to

How can I check my survey point balance?

You may check your points balance directly on the community platform by clicking ‘My Rewards’ and selecting ‘Account Balance.’

Which company e-gift cards are part of the Driscoll's program?

You may choose from a selection of popular gift-card brands, including major retailers such as Amazon, Target, and Walmart.

Can I get a physical gift card?

All electronic gift cards have same functionality as physical cards and may be used both at online stores and physical stores. Once the electronic gift card has been sent to you, open the link to access and print the card. Then simply present the card details to the shop clerk when redeeming. 
Note: There may be special rules depending on the retailer selected. Please visit each retailer’s website for additional terms and conditions.

Do the e-gift cards from companies expire?

No, e-gift cards do not expire. E-gift card balances will only be reduced when you when apply the balance towards a transaction. Directions for checking e-gift card balances, as well as additional terms and conditions may be found at each retailer's respective website.

What are the rewards link and e-gift card limitations?

You'll find the individual retailer terms and conditions beneath the expanded gift card preview when selecting your gift card. Terms and conditions will also be emailed to you along with the link to access your selected gift card.

Can berries be purchased with the e-gift cards?

Yes. If you apply your Reward Link towards an e-gift card from a retailer that sells Driscoll's berries (e.g., Target, Walmart, etc.), the funds may be applied toward the purchase. 
Pursuit of Flavor

Driscoll's makes ordinary moments more special with the most delicious berries. The "Pursuit of Flavor" miniseries goes behind the scenes on how Driscoll's lives up to its brand promise of Only the Finest Berries™. Watch the six-part miniseries to see a rare inside look at our passion of growing great-tasting berries.



berry taste tester