Saul Villanueva Medina

Agricola los Cerritos, Los Reyes, Central Mexico

“Farming is rewarding and challenging, and I learn something new every day.”

Saul started growing avocados with his father 16 years ago, but today dedicates all of his time to growing berries. He’s proud to be the first member of his family to become a berry farmer, and spends many afternoons walking through his fields in Los Reyes. For the last nine years, Saul has been growing berries for Driscoll’s. All four of the berry types that Driscoll’s offers can be found on his farm at Agricola Los Cerritos: conventional strawberries, raspberries, blackberries and blueberries, as well as organic blackberries. Saul chose to grow for Driscoll’s because of their commitment to developing new, proprietary varieties of berries. He believes these patented varieties give Driscoll’s a competitive advantage, because they ensure that consumers get fresher, riper, better tasting berries. Saul has been happily married for 14 years. He and his wife, Laura, are blessed with two sons, Saul, age 12 and Jorge, age 6. His personal philosophy is to do what you love for a living. Working for Driscoll’s means he gets to live his philosophy and do what he loves most.