Berries to Become Top Category “One Country at a Time”

February 18, 2013

As the top fruit category in the U.S, the U.K. and now Norway, berries have gained significant traction and are on their way to the number one spot in markets far and wide. This is the view of Driscoll’s vice president of international business and global development Soren Bjorn, who has seen his company’s European annual revenue more than quadruple in four years.