About the Opportunity

This role will be an on-site position located in Bakersfield, CA. There is no relocation assistance, and we are unable to sponsor or take over sponsorship of an employment visa. As a key member of the Insights & Business Solutions team, and as the lead of the Market Insights team, you will assist in the development and execution of Sales & Marketing’s key initiatives by managing and supporting a broad range of related projects and activities, supported by a team of domain managers and analysts. The Market Insights team is comprised of three primary areas of focus: Market Research, Category Insights and Demand Insights. Responsibilities include leadership and guidance of the Market Insights team through management of market research of Sales & Marketing initiatives, category insights and market landscape analysis, demand potential, customer planning and strategic planning. In this role, the Sr. Manager of Market Insights will lead the Market Insights team along these workstreams partnering closely with the Manager of Market Research & Category Insights. By providing expertise to guide Sales & Marketing stakeholders, and other teams that partner with Sales & Marketing, this role will contribute key insights to support better business decisions. The Sr. Manager of Market Insights contributes insights to critical initiatives that improve Driscoll’s effectiveness in strategic planning, program execution and continuous improvement. This role will also incorporate, measure and track consumer trends and voice.

Responsibilities

• Lead all aspects of our Market Insights team focused on 3 main areas of work that inform key business decisions/actions for our Sales & Marketing teams:  Market Research, Category Insights and Demand Insights.
• Lead and manage a diverse team of domain experts and project manage all aspects of monthly support of Sales and Marketing departmental initiatives and ongoing business activities.
• Guide long range demand potential projections and modeling for the 5 year strategic plan and guide support of the annual and mid-range demand planning processes in partnership with Market Development.
• Partner closely with Marketing and R&D to provide critical consumer feedback on new products and new product positioning in the marketplace.
• Measure and track brand health metrics from all aspects of funnel (awareness to purchase) including Net Promoter Score, Need State Mapping across the U.S. and Mexico
• Utilize CPG and consumer brand experience and familiarity with Nielsen and other market related data tools and metrics.
• Measure and provide feedback on all new packaging designs that impact brand architecture.
• Track consumer macro-trends from demographics, sustainability and shopping behaviors to inform Marketing strategies.
• Measure and track effectiveness of brand campaigns across advertising and brand positioning.
• Lead team members on tracking of all key performance metrics Related to the 4 C’s of Customer, Consumer Category and Competitor for the Sales and Marketing department through strategic score cards and dashboards.  Ensure timely and accurate reporting accompanied by key insights and/or implications informed through cross-functional inputs.
• Lead the development of strategic Category and Shopper insights to further build the berry category and present findings to Sales & Marketing as well as Driscoll’s leadership through annual and recurring business reviews and Market Landscape presentations.
• Guide development and execution of Driscoll’s customer satisfaction measurement and deliver strategic implications.
• Guide development and execution of consumer satisfaction measurement as well as the delivery of key implications and insights.
• Lead the following activities in partnership with the Manager of Market Research & Category Insights:
  • Guide measurement and tracking of brand health metrics from all aspects of funnel (awareness to purchase) including Net Promoter Score, Need State Mapping across the U.S., Canada and Mexico
  • Guide measurement of and provide feedback on all new packaging designs that impact brand architecture.
  • Track consumer macro-trends from demographics, sustainability and shopping behaviors to inform Marketing strategies.
  • Guide measurement and tracking of the effectiveness of brand campaigns across advertising and brand positioning.

Manage and work closely with key research and analytics internal or vendor partners to deliver on critical inputs to the strategic plan and key departmental initiatives. Perform annual and ongoing needs assessment of key business needs of the Sales & Marketing teams and evaluate vendors to align with these requirements. Shape future vision of Market Insights through leadership of processes and through partnership with Information Systems to improve tools and build efficiencies. Lead the support of analytics inputs for sales, marketing, market development, and other key stakeholders.

Candidate Profile

• 4-year bachelor’s degree in business or related field required; MBA preferred.
• 5+ years of market research AND analytics experience.
• 3+ years of people management and project management.
• 3+ experience working with cross functional teams.
• Ability to turn complex data sets into meaningful / actionable recommendations.
• Experience working with third party vendors of analytics.
• Experience with the latest market research methodologies.
• Experience and familiarity with market demand potential and customer planning methodologies.
• Market research experience in product innovation.
• Expert in Microsoft Office Suite with an emphasis on Excel (Excel, PowerPoint, Word etc.).
• Proficient in Tableau and/or other data visualization tools.
• Proficient in one or more statistical software packages (e.g. R, SPSS) as well as survey design tools (e.g. Qualtrics, SurveyMonkey).
• Ability to travel up to 10% and have valid US passport.
• CA Driver’s license and eligibility for company vehicle insurance as required.
• Bilingual English/Spanish a plus. 

This role will be an on-site position located in Bakersfield, CA. There is no relocation assistance, and we are unable to sponsor or take over sponsorship of an employment visa.

Compensation & Benefits:

The following information is provided in good faith as a general description of the salary range and benefits for the position posted.  The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors.

Yearly salary range estimated for this role is: $126,130 - $160,000 USD. Based on experience and requirements.

Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week. Other benefits include:  401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP).  More detailed information regarding the benefits package, will be shared during the application process.

About Driscolls

Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.

Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.

Driscoll's is the trusted brand for Only the Finest Berries™.

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Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo. Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo.

Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.

Driscoll's es la marca de confianza de sólo las mejores Berries.