About the Opportunity

The Brand Design Manager plays a pivotal role in shaping, evolving, and stewarding our brand across every consumer touchpoint. Reporting to the Director of Brand and Digital Marketing, this role is responsible for driving the development of a compelling brand identity and architecture, leading creative direction, and bringing the brand to life through immersive campaigns and experiential marketing programs. This role will manage a team, including a Graphic Design Manager and a Brand Marketing Specialist, and collaborate cross-functionally with internal stakeholders in Sales, Customer Development, Shopper Marketing Product Innovation and external partners to execute high-impact initiatives that elevate brand awareness and strengthen consumer connection. This is an exciting opportunity for a strategic and creative brand leader who thrives in a fast-paced, collaborative environment and is passionate about storytelling, innovation, and consistency in brand expression.

Responsibilities

Brand Strategy & Architecture
•    Develop and manage clear brand architecture, for packaging portfolio and new products, including collaboration with agency partners and new products team to ensure alignment between product positioning and overall brand strategy
•    Define and guide brand strategy that reflect the brand’s core values and resonate with target consumers, ensuring consistency across packaging, marketing communications, and all consumer-facing touchpoints
•    Drive consumer brand research to understand brand perception, market trends, and consumer insights to inform brand architecture decisions 
Creative Direction & Brand Content Development
•    Own the creative vision and oversee the development of brand assets, ensuring visual identity consistency across all materials
•    Manage external creative partners, agencies, and vendors to deliver high-quality design and content, including developing sharp creative briefs
•    Lead the experiential marketing strategy, developing impactful and memorable brand experiences for consumers while managing vendors and budgets
•    Evaluate, present, and execute new brand marketing opportunities across touchpoints, including brand experiences and activations
Brand Consistency & Stewardship
•    Maintain a consistent brand experience across all touchpoints, ensuring a cohesive and compelling brand presence while incorporating innovative storytelling
•    Manage and evolve the visual identity system and brand guidelines, ensuring alignment with global brand positioning across all consumer-facing materials
•    Lead brand guideline training sessions and refreshers for internal and external stakeholders
•    Conduct bi-annual brand audits to ensure consistency and adherence to global brand standards
Budget Management
•    Develop and manage designated components of the annual marketing budget, covering design, branding projects, experiential marketing and promotional activities
•    Ensure efficient and effective allocation of resources, keeping expenditures within budgetary parameters while maximizing brand impact
People Management 
•    Lead, mentor, and develop the Graphic Design Manager and Brand Marketing Specialist, fostering a collaborative and engaging team environment
•    Provide clear direction, performance coaching, and professional development opportunities to enhance team effectiveness

Candidate Profile

•    Bachelor’s degree in business administration, marketing, design, communications, or related field
•    7+ years in Brand Marketing 
•    Professional Experience with Brand Strategy, Brand Management, and Brand Visual Identity
•    Strong knowledge of brand strategy, brand architecture, and design principles
•    Packaging design and product branding, preferably in CPG
•    Microsoft Office – Advanced 
•    Digital Asset Management Platform – Basic 
•    3+ years people management experience

Compensation & Benefits:

The following information is provided in good faith as a general description of the salary range and benefits for the position posted.  The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors.

Salary Range estimated for the Brand Design Manager: $105,000 to $140,000 USD.

Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week. Other benefits include:  401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP).  More detailed information regarding the benefits package, will be shared during the application process.

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About Driscolls

Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.

Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.

Driscoll's is the trusted brand for Only the Finest Berries™.

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Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo. Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo.

Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.

Driscoll's es la marca de confianza de sólo las mejores Berries.