Driscoll’s and Plenty Agree to Grow Strawberries Indoors
October 12, 2020
Driscoll’s, the leading consumer brand in fresh berries, and indoor vertical-farming company Plenty Unlimited Inc., today announced a joint development agreement to grow Driscoll’s proprietary flavorful strawberries year-round in Plenty’s vertical indoor farms. Driscoll’s 100 years of farming heritage and focus on delivering Only the Finest Berries™ is the ideal complement to Plenty’s industry-leading, sustainable, indoor farming technology and commitment to growing the best tasting produce. Together, the two companies will work to bring flavorful strawberry varieties to market, leveraging the benefits of a controlled growing environment while also creating opportunity for berry expansion into regions that have historically been difficult to serve.