Privacy Shield Policy

This Privacy Shield Policy (“Policy”) applies to all personal information received by Driscoll’s, Inc. (“Driscoll’s,” “our,” or “us”) in the United States from the European Economic Area (EEA) (which includes the member states of the European Union (EU) plus Iceland, Liechtenstein and Norway). This Policy sets out our practices for collecting, using, maintaining, protecting and disclosing that personal information.


For purposes of this Policy, the following definitions shall apply:

Agent” means any third party that collects or uses personal information under the instructions of, and solely for, Driscoll’s or to which Driscoll’s discloses personal information for use on Driscoll’s behalf.

Driscoll’s” means Driscoll’s, Inc. and Driscoll International, Inc., and any predecessors and successors in the United States.

Personal information” means any information or set of information that identifies or could be used by or on behalf of Driscoll’s to identify (together with other information) a living individual. Personal information does not include information that is anonymized or aggregated.

Sensitive information” means any personal information that reveals race, ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, information that concerns health or sex life, and information about criminal or administrative proceedings and sanctions.


Driscoll’s participates in and complies with the EU-U.S. Privacy Shield Framework (“Privacy Shield”) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. Driscoll’s has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfers, Security, Data Integrity and Purpose Limitation, Access and Recourse, Enforcement, and Liability, which are the basis for the principles of this Policy. If there is any conflict between this Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view Driscoll’s’ certification, please visit


Driscoll’s receives personal information about individuals in the EEA from Driscoll’s’ suppliers and customers. This personal information may include basic contact information such as name and email address and in the case of suppliers additional contact details and billing information. Driscoll’s uses this information to provide its berries, recipes, and other products and services to its customers. Driscoll’s also receives personal information about employees of, and applicants seeking employment with, Driscoll’s EU-based subsidiaries, and which is transferred in the context of the employment relationship. Driscoll’s uses this information for internal employment and human resources purposes. Driscoll’s commits to cooperate in investigations by and to comply with the advice of competent EU authorities.

Driscoll’s will treat all personal information received via the Privacy Shield in accordance with the Privacy Shield Principles.


Driscoll’s will offer individuals the opportunity to choose whether their personal information is to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. An individual may opt-out of such uses of their personal information by contacting us at the address given below.

Driscoll’s will not use sensitive information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual unless Driscoll’s has received the individual’s affirmative and explicit consent (opt-in). Driscoll’s will treat as sensitive any personal information received from a third party where the third party identifies and treats it as sensitive.

Data Integrity

Driscoll’s will use personal information only in ways that are compatible with the purposes for which it was collected or subsequently authorized by the individual. Driscoll’s will take reasonable steps to ensure that personal information is relevant to its intended use, accurate, complete and current.

Transfers to Agents

Driscoll’s contracts with third parties who perform functions on our behalf, including cloud-based data hosting and data processing services. These entities may have access to personal information if needed to perform their functions for Driscoll’s. Driscoll’s does not disclose personal information to non-agent third parties. Driscoll’s will provide an individual opt-out or opt-in choice before we share their data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. Driscoll’s will require its agents to safeguard personal information consistent with this Policy by contract, obligating the agent to provide at least the same level of protection as is required by the Privacy Shield Principles. Driscoll’s also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.  Under certain circumstances, Driscoll’s may bear liability for onward transfers of personal data where its agent processes personal data inconsistent with the Privacy Shield Principles, unless Driscoll’s proves that it is not responsible for the event giving rise to the damage.

Right to Access and Correction

Upon request, Driscoll’s will grant individuals reasonable access to personal information that it holds about them. In addition, Driscoll’s will take reasonable steps to permit individuals to correct, amend, or delete information that is demonstrated to be inaccurate or incomplete. An individual may request access to their information so as to correct, amend, or delete their information pursuant to the Privacy Shield Principles, by contacting us at the address given below.


Driscoll’s will take reasonable and appropriate precautions to protect personal information in its possession from loss, misuse and unauthorized access, disclosure, alteration and destruction.


Driscoll’s will conduct compliance audits of its relevant privacy practices to verify adherence to this Policy. Any employee that Driscoll’s determines is in violation of this policy may be subject to disciplinary action.

Driscoll’s is subject to the investigative and enforcement authority of the Federal Trade Commission (“FTC”).

Dispute Resolution

In compliance with the Privacy Shield Principles, Driscoll’s commits to resolve complaints about your privacy and our collection or use of your personal information. EU individuals with inquiries or complaints regarding this Policy should first contact Driscoll’s at the address given below. Driscoll’s will investigate and attempt to resolve complaints regarding use and disclosure of personal information by reference to the principles contained in this Policy.

Driscoll’s has further committed to refer unresolved privacy complaints under the EU-U.S. Privacy Shield Principles to the BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit the BBB EU PRIVACY SHIELD web site at for more information and to file a complaint.

If your complaint is not satisfactorily addressed, and your inquiry or complaint involves human resources data transferred from the EU in the context of the employment relationship, you may have your complaint considered by a panel established by the EU data protection authorities (“DPA Panel”).  Driscoll’s agrees to cooperate and comply with the EU Data Protection Authorities (“DPAs”) regarding the unresolved complaints of employees of Driscoll’s’ EU-based subsidiaries who are located in the EEA. Such employees may direct complaints about their personal information to their respective DPA. For the contact information for your country’s DPA, please contact us at the address given below, or visit justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel


Questions regarding this Policy should be submitted to Driscoll’s by mail to:
Driscoll’s Inc.
Legal Affairs Department
Attn: VP, Ethics and Standards
300 Westridge Drive
Watsonville, California 95076

Or by email to:


We may also be required to disclose an individual’s personal information in response to a lawful request by public authorities or in connection with a legal obligation. Adherence by Driscoll’s to these Privacy Shield Principles may also be limited to the extent necessary to meet national security, public interest or law enforcement obligations, and to the extent expressly permitted by an applicable law, rule or regulation.

This Policy may be amended from time to time, consistent with the requirements of the Privacy Shield Principles. The amended Policy will be made publicly available via Driscoll’s’ website.

Effective Date:  May 2017