Introducing Driscoll’s Plenty® Sweet™ strawberries, our newest premium berry, bursting with flavor, locally grown in a vertical farm in Richmond, Virginia.
It has all the elements of that perfect summertime strawberry. Sweet. Juicy. Made for sharing. And it can be grown nearby Virginian residents’ homes—any time of year!
Our focus on only the finest flavor, texture, and quality, paired with a hyper-local indoor growing for berry lovers within 150 miles of the farm, means Driscoll’s Plenty® Sweet™ strawberries are more than just a treat. They’re a little taste of joy that’s always fresh and always worth sharing.
Let’s start with what makes every Driscoll’s berry so delicious: flavor. Driscoll’s Plenty® Sweet™ strawberries are grown from our proprietary high-flavor varieties, which are hand-selected for their sweet, vibrant taste.
Our uniquely sweet variety of strawberries are grown inside a controlled vertical farm environment, creating extra sweet and juicy berries, every time, no matter the weather outside.
And because Driscoll’s Plenty® Sweet™ strawberries are specifically grown for residents near the farm in Richmond, Virginia, they’ll always reach their local shelves fast, fresh, and ripe for sharing.
They’re a sweet taste of how we can help localize food production.
30-foot-high vertical towers offer uniform nutrient delivery and optimal airflow.
The first Driscoll’s Plenty® Sweet™ strawberries will be grown in 2025 in a vertical farm in Richmond, Virginia. Strawberry lovers living nearby, from Baltimore to D.C., will then find our extra sweet, juicy, fresh strawberries on the shelves of select local stores.
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