Changes to the Consumer Advisory Panel

Holiday party with berries and berry cocktails

2020 Announcement

We have some exciting news for you today that will allow you to play an even bigger role in helping Driscoll’s develop products you want. Starting next year, Driscoll’s is moving the panel to a new platform provided by Ipsos – one of the world’s leading research firms. Because you’ve shared your feedback with Driscoll’s in the past via the Advisory Panel, you’ll automatically qualify to participate in the new Driscoll’s Community. 
Now you may be wondering – Why the change? What’s different? What does this mean for me?
First, we want to assure you that you’ll continue to be able to share your feedback on the Driscoll’s berries you buy in the survey you’re used to, and your point balance will transfer over unchanged. 
In addition, you’ll get to virtually meet and talk with other members who love Driscoll’s berries.  In the future, you’ll have the opportunity to share recipe ideas, collaborate on new product ideas, and so much more!    
We’re so excited about this next evolution of the Driscoll’s Consumer Advisory Panel, and we hope you are too! 
We look forward to getting to know you on the new Driscoll’s Community! 

How to Register 

Existing panel members will receive an invitation email with directions on how to register and transfer your points.
Registration for new members will open on January 4th. Please keep an eye out for the registration details on our FAQ section below.

Important Dates

December 23, 2020 to January 8, 2021 - Options to redeem your points will be temporarily disabled for migration to our new platform. You may continue to take surveys and points will be accumulated as usual until December 29, 2020. Points may be redeemed on our new platform starting on January 8, 2021. 
December 29, 2020 to January 4, 2021 - This consumer advisory panel product satisfaction survey will be disabled for migration to our new platform. The satisfaction survey you're familiar with will be available on our new platform starting on January 4, 2021.

How it Works

  • Enjoy a berry moment and save the packaging
  • Take a quick satisfaction survey online
  • Receive rewards points by filling out up to two surveys per day!
Consumer Advisory panel yellow trophy graphic
  • Complete 1 survey and receive 25 points.
  • Complete 8 surveys and receive 200 points which is $2.00 in rewards.
  • Complete 20 surveys and receive 500 points which is $5.00 in rewards.
  • Complete 40 surveys and receive 1,000 points which is $10.00 in rewards.

Frequently Asked Questions

What is the online Consumer Advisory Panel program?

Driscoll's Consumer Advisory Panel program is an interactive online community. As a member of the Driscoll’s Community, you will be able to provide your open and honest opinions directly to key decision makers at Driscoll’s. Your feedback will be used to help continuously improve Driscoll’s current products and to develop new products you want to see on shelves. In addition, you’ll get to virtually meet and talk with other members who love Driscoll’s berries. In the future, you’ll have the opportunity to share recipe ideas, collaborate on new product ideas, and so much more!

How many points will I receive per survey?

At this time, product satisfaction survey will continue to reward 25 points per completed survey. Rewards for other surveys and research activities will be announced on a case by case basis.

Are there any changes to how many product satisfaction surveys I can complete per day?

At this time, consumers can complete up to 2 product satisfaction surveys per day.

How will I redeem my points?

You can continue to accumulate survey points by providing feedback on the berries you purchased, and any existing points in your account will transfer to the new platform. The point balance you accumulate can be exchanged for e-gift cards of predetermined dollar denominations. 
To redeem points, navigate to the ‘My Rewards’ section of the community, and select ‘Redeem Points.’  Choose the denomination you would like to redeem and select ‘Redeem.’  You will then receive an email with a redemption code.  Click the link provided in the email and enter the code when prompted.  This will direct you to the rewards catalog where you can select an e-gift card of your choosing.  The code has a limited period in which it can be redeemed, therefore, we recommend claiming your reward as soon as you receive the code.

What are the minimum amounts needed to redeem my survey point balance?

Current survey point redemption threshold is set for $2 for 200 points (8 survey equivalent), $5 for 500 points (20 survey equivalent), and $10 for 1,000 (40 survey equivalent). Opportunity to exchange survey points will display if your account balance meets minimum threshold requirement.

Who should I contact if I had problems redeeming my gift card?

If you experience any challenges redeeming your gift card, please send an email to

How can I check my survey point balance?

You can check your points balance directly on the community platform by clicking ‘My Rewards’ and selecting ‘Account Balance.’

Which company e-gift cards are part of the Driscoll's program?

You can choose from a selection of popular gift-card brands including major retailers such as Amazon, Target, and Walmart.

Can I get a physical gift card?

All electronic gift cards have same functionality as physical cards and can be used both at online stores and physical stores. Once the electronic gift card has been sent to you, open the link to access the card, print, and present the card details to the shop clerk when redeeming.
Note: there may be special rules depending on the company selected. Please visit each company’s website for additional terms and conditions.

Do the e-gift cards from companies expire?

No, e-gift cards do not expire. E-gift card balances will only be reduced when you when apply the balance towards a transaction. Directions for checking e-gift card balances, and additional terms and conditions can be found at the companies’ respective websites.

What are the rewards link and e-gift card limitations?

You'll find the individual retailer  terms and conditions beneath the expanded gift card preview when selecting your gift card. Terms and conditions will also be emailed to you along with the link to access your selected gift card.

Can berries be purchased with the e-gift cards?

Yes, if you apply your Reward Link towards an e-gift card from a retailer which sells berries then the funds can still be applied toward the purchase (e.g. Target, Walmart etc.)