About the Opportunity

ABOUT THE OPPORTUNITY Driscoll’s is driven by our Mission to continually delight Berry Consumers through alignment with our Customers and our Berry Growers. As Driscoll’s adapts to meet the needs and expectations of the changing consumer, the close-knit Digital Marketing team seeks a Digital Marketing Specialist who is excited to help us live our Mission and is energized by the opportunity to develop scroll-stopping content, craft powerful stories, and deploy digital technologies that engage and delight Berry Consumers. As part of Driscoll’s Brand & Product Marketing Department and a valued member of the dynamic Omnichannel Marketing team, the Digital Marketing Specialist plays a key role in Driscoll’s brand-building activities around increasing brand awareness, broadening consumer demand, and strengthening affinity with our core berry users. In this role, the Digital Marketing Specialist is responsible for the co-development of an integrated digital marketing strategy and the execution of the strategy and performance analysis on an assigned mix of digital platforms and touchpoints.

Responsibilities

Candidate Profile

JOB RESPONSIBILITIES

DIGITAL MARKETING TECHNOLOGY: Support strategic initiatives using digital technology across owned platforms to ensure long-term best practices. This includes becoming the subject matter expert on one or more technological platforms (e.g., Salesforce Marketing Cloud, Hootsuite, etc.), and ongoing assessment of new and existing technological platforms to ensure that digital goals for more efficient and scalable solutions.

WEBSITE STRATEGY:  In collaboration with the manager, manage the execution of new website features and functionalities for driscolls.com. Identify and socialize the needs and interests of consumers to determine the optimal website experience that will improve the user experience and increase website engagement. Coordinate and project-manage cross-functional teams and digital agencies to deploy new features and functionalities on driscolls.com.

PERFORMANCE MARKETING: Oversee the planning, implementation, optimization and reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid Social channels. Coordinate with digital agencies to develop and execute paid media campaigns across social media, YouTube, and Programmatic to maximize reach, and engagement, and acquire consumers wherever they are in their digital journey. Analyze campaign results to create recommendations for improvements and optimization. Keep stakeholders informed about the performance of paid campaigns against stated business objectives.

DATA, ANALYTICS, INSIGHTS: Apply learnings from data-driven insights to increase consumer reach, engagement, and acquisition across Driscoll’s digital ecosystem (web, social, loyalty). This includes optimizing digital reporting to be centralized and readily available for digital and cross-functional teams; identifying opportunities for synergy across digital platforms to forge a cohesive Consumer experience; leveraging digital data and insights as inputs for omnichannel marketing campaign strategies; and applying test and learn methodologies to maximize campaign performance.

PROJECT MANAGEMENT: Collaborate within the Brand & Product Marketing team and cross-functional teams to maximize the impact of Driscoll's digital performance. Provide direction and feedback to creative agencies to ensure projects are aligned with Driscoll’s brand architecture, communication strategy, time, and budget.

ADDITIONAL RESPONSIBILITIES

• Manage a set of GL codes within the Brand Marketing budget
• Vendor management and collaboration
• Responsible for managing activities in collaboration with cross-functional departments to accomplish projects.
• Represents Driscoll’s in an ethical and business-like professional manner in all interactions with growers, co-workers, suppliers, customers, and the business community at large.
• Ensure the security of Driscoll’s confidential and proprietary information and materials.
• Other duties as assigned.
• Occasional domestic and international travel required.

Compensation & Benefits:

The following information is provided in good faith as a general description of the salary range and benefits for the position posted.  The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors. 

Salary Range estimated for the Digital Marketing Specialist is: $ 52,100 to 73,000 USD.

Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week. Other benefits include:  401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP).  More detailed information regarding the benefits package, will be shared during the application process.

CANDIDATE PROFILE

Requirements

• B.S. or equivalent in Marketing, Communications, or Business Administration
• 1-2 years of marketing experience
• Ability to work with key stakeholders and manage multiple projects across the enterprise.
• Strong analytical skills; Strong written and verbal communication skills
• Comfortable with sourcing and working with data in different platforms, combining to analyze performance results.
• Strong understanding of digital trends, best practices, and engagement drivers within a B2C environment.
• Demonstrated proficiency with computer programs (Excel, PowerPoint, Word, Outlook), and an understanding of basic statistics.

• Proficient in using social media technology (Instagram, Facebook, Pinterest, TikTok)
• Content creation skills including photography, photo editing, shooting Reels are a big plus!
• Strong analytical skills; Strong written and verbal communication skills
• California driver’s license and the ability to be covered under company-sponsored vehicle insurance program.
• A valid passport and the ability to travel internationally without restrictions.

Leadership Competencies

• B.S. or equivalent in Marketing, Communications, or Business Administration
• Cultivates Innovation: Finds, champions, and implements innovations; large or small.
• Plans & Aligns: Establishes priorities and desired outcomes and creates plans to achieve them.
• Drives Results: Pursues everything with energy, resourcefulness, and the need to achieve desired outcomes.
• Collaborates: Works with a variety of colleagues, inside and/or outside of Driscoll’s, seeking win-wins solutions.
• Courage: Tackles difficult issues timely with optimism and transparency.

About Driscolls

Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.

Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.

Driscoll's is the trusted brand for Only the Finest Berries™.

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Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo. Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo.

Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.

Driscoll's es la marca de confianza de sólo las mejores Berries.