Brand & Product Marketing Intern

  • Location: US - Watsonville, California
  • Job Family: Administration
  • Time Type: Full time
  • Job Requisition ID: R0002651
  • Experience Years: 0-3 Years of Experience
  • Employee Type: Intern

About the Opportunity

Driscoll’s is currently looking for an Intern for its Brand & Product Marketing teams based at our corporate headquarters in Watsonville, CA. The Brand & Product Marketing Department focuses on creating brand value and building influence through a sustainable relationship with consumers. The Brand & Product Marketing Intern will support the department’s functional areas that include: Brand Development and Global Architecture, Digital Marketing including social communities, Corporate Social Responsibility Marketing, Public Relations, New Product Development and Channel Marketing. The Brand & Product Marketing Intern will play a key role in supporting Driscoll’s brand building activities around broadening brand awareness, increasing consumer demand and strengthening affinity with our core berry users.

Responsibilities

  • Support the day-to-day functions of marketing team to execute national consumer campaigns as well as channel marketing activations.
  • Coordinate the management and organization of brand assets on the digital asset management platform.
  • Assist in the development of brand assets, including photoshoots.
  • Support digital marketing campaigns and communities, including sweepstakes promotions and recipe development.
  • Perform research and analysis on key marketing campaigns, platforms and trends.
  • Assist in the launch of new products through collateral and asset development.

Candidate Profile

  • Currently pursuing a Bachelor’s degree in Marketing, Business Administration, Economics, or any other related field.
  • Strong written and verbal communication skills.
  • Ability to work independently and maintain strong working relationships through collaborative team projects
  • Ability to think consumer first and drive positive experiences for Driscoll’s consumer audiences through marketing programs.
  • Experience in Microsoft Office Applications (Word, Excel, PowerPoint).
  • Capacity to be adaptable and flexible in a fast-paced changing environment.
  • Eager and open to learn!

About Driscolls

Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.

Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.

Driscoll's is the trusted brand for Only the Finest Berries™.


Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo. Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo.

Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.

Driscoll's es la marca de confianza de sólo las mejores Berries.