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Associate Marketing Manager

  • Location: US - Watsonville, California
  • Job Family: Marketing
  • Time Type: Full time
  • Job Requisition ID: R0000812
  • Experience Years: 3-5 Years of Experience
  • Employee Type: Regular

About the Opportunity

The Associate Marketing Manager plays a key role in Driscoll’s brand building activities around increasing brand awareness, broadening consumer demand and strengthening affinity with our core berry users. In this role the Associate Marketing Manager will be responsible for implementing the website strategy for Driscoll’s of the Americas which includes strengthening consumer engagement with the brand and our berries, analyzing and optimization of digital marketing campaigns and identifying future digital brand growth opportunities. The role is highly collaborative and will require partnering cross functionally as well as with agency partners to ensure programs are achieving goals.

Responsibilities

  • Lead and support execution of Driscoll’s digital marketing strategy
    • Work with internal team and agency partners to develop and execute marketing and communications plans that drive engagement with Driscoll’s consumer facing website – www.driscolls.com.
    • Manage day to day activities and prioritization of project with technical services
    • Facilitate the development of content and creative across various platforms.
    • Leverage digital measurement tools to provide a digital dashboard of data and  insights with a focus on improving metrics through testing and new initiatives
    • Collect and synthesize online research for program briefs and strategy development.
    • Act as lead in partnering with internal groups to align their driscolls.com needs within the structure and strategy of the digital experience and architecture.
    • Crosstrain in CMS Sitecore and facilitate the creation and publishing of site updates.
  • Manage execution of Driscoll’s SEO/SEM strategy
    • Collaborate with SEO/SEM agency on advancing programs associated with goals
    • Leverage SEO analysis to identify issues, opportunities and perform site optimization
    • Optimize SEM investment to achieve targeted results
  • Collaborate with other Marketing team members and agency partners to ensure consistency of the brand experience and messaging across all consumer focused communication (Digital, PR, consumer events, loyalty marketing and collateral pieces)
    • Support production and distribution of Marketing materials and collateral
  • Manage and enhance Driscoll’s digital asset library
    • Develop SOPs for the platform
    • Optimize user experience by addressing pain points.
    • Manage creative agencies in the uploading and organization of new assets
    • Facilitate process of meta data tagging on all digital assets
    • Collaborate with key user groups to create a self-service experience.
    • Evaluate and support user community requests for asset use and site access
  • Collaborate with cross function team members (i.e. Category Management, Sales, Packaging and Product Business Management) to maximize the impact of Driscoll’s in - market performance.
    • Assist in program development for Retail/Category Management accounts as needed
  • Collaborate with manager to support relevant grower communications and activities that require Marketing participation.
  • Ad Hoc projects as needed

Candidate Profile

  • B. S. or equivalent in Marketing, Communications, Business Administration or Ag business
  • 2-4  years of digital Marketing or related experience
  • Experience using Google Analytics, Google Docs, Microsoft Excel, PowerPoint and Word
  • Strong written and verbal communication skills
  • Strong analytical skills  with comfort in sourcing and working with data in different platforms, combining to analyze performance results
  • Strong understanding of digital trends, best practices and engagement  drivers within B2C environment 
  • Experience with SEM and SEO and the SEO interconnection with website architecture and content. 
  • Knowledge of working with content management systems with understanding of Sitecore a huge plus. 
  • Excellent organizational skills and thorough attention to detail
  • Ability to work on multiple projects effectively under tight deadlines and budget parameters.
  • Capacity to be adaptable and flexible in a fast-paced continuously-changing environment
  • Can work independently and maintain strong working relationships through collaborative team projects
  • Valid CA Driver’s License and eligibility for company vehicle insurance required
  • Has the ability to travel on occasion to support business activities or industry events.
  • Bilingual (English/Spanish) preferred but not required

About Driscolls

Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.

Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.

Driscoll's is the trusted brand for Only the Finest Berries™.


Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo. Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo.

Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.

Driscoll's es la marca de confianza de sólo las mejores Berries.