News
Driscoll's to sponsor the Pebble Beach Food & Wine event
March 27, 2008
Driscoll's, providers of The Finest Berries in the World®, will be a proud sponsor of the first annual Pebble Beach Food & Wine event, to be held at the exclusive Pebble Beach Resorts® on March 27th through March 30th. With participation by 200 acclaimed wineries and over 50 celebrity chefs, the four-day event will feature wine and beverage tastings and cooking demonstrations, and will include local, regional and national participants. Driscoll's is proud to have its superior quality berries showcased throughout this premiere event.
Driscoll's Adds Produce Veteran to Senior Management Team
March 14, 2008
Driscoll's has announced that Kevin Murphy has joined Driscoll's as Senior Vice President, Supply and Operations. Mr. Murphy's responsibilities include production, logistics and distribution, packaging, nursery, Quality Assurance and Food Safety.
Mr. Murphy comes to Driscoll's from Capurro Farms where he served for the last two and half years as President. Kevin led this family-owned company through a series of transformations that led to a merger of Capurro Farms with Growers Express. Prior to Capurro, he was with Fresh Express for almost 15 years holding various positions that included heading up strategic planning, marketing and operations for the company.
"Driscoll's mission to continually delight the berry consumer depends on producing great berries delivering them to the market in excellent condition. This is a great responsibility and a challenge I am looking forward to," said Mr. Murphy.
Kevin was born and grew up in South Africa. He has an undergraduate degree in agricultural economics from the University of Natal and an MBA from the Edinburgh Business School at Heriot Watts University, Edinburgh, Scotland. He is married with two children aged 16 and 15 and lives in Monterey. His hobbies include sailing, squash and golf.
Driscoll's is a third generation, family-owned and -operated fresh berry company. As the world's leading berry company, Driscoll's uses natural breeding methods to create plant varieties that produce The Finest Berries in the World®. Driscoll's mission is to Continually Delight Berry Consumers. Driscoll's conventional and organic strawberries, raspberries, blueberries and blackberries are grown by independent farmers around the globe, and are available year 'round.
Americafruit Article, for the Canadian Produce Marketing Association issue
March 7, 2008
Driscoll's, a third generation family owned and operated company, produces organic and conventionally grown strawberries, raspberries, blueberries and blackberries in carefully chosen locations around the world where the climate is right for the production of great berries. Driscoll's develops their own patented berry varieties which are grown by independent farmers.
Driscoll's trademark, The Finest Berries in the World®, is the product of years of developing superior berry varieties, demanding quality standards and a passion for food safety.
Food safety, in particular, has long been a central focus of the company. "Driscoll's food safety program is our assurance to the consumer that Driscoll's berries are not just The Finest Berries in the World® from a flavor stand point, but they are also wholesome and perfectly safe to eat," says Keith Refsnider, Driscoll's Food Safety Director.
Combining the Good Agricultural Practices of the United States Food and Drug Administration and the principles of GLOBALGAP, Driscoll's food safety program is uniformly enforced by both company and independent third party audits in all Driscoll's locations.
"We conduct more than a thousand third party audits every year of farms, harvest crews and cooling facilities. We're probably the most thoroughly audited berry company in the world," says Mr. Refsnider.
"We have enjoyed the position of being leaders in the berry business," concludes Miles Reiter, Driscoll's Chairman and CEO, "but it's a big challenge to stay focused and continue to learn and improve."