Federico Rodriguez Raya
Berrymex Centro Mexico, Trapenses
Zamora, Central Mexico

Federico has been a strawberry grower for fifteen years, and started farming for Driscoll’s in 2004. He worked as a technician for a Driscoll’s berry farmer before starting his own ranch. So of course, what else would he plant on his land than the world’s finest berries? Today, he farms both conventional and organic raspberries, and plans to expand his acreage to include other berry types.

Federico is married with five children. He plays basket ball and soccer on his days off. He also enjoys spending time with family and friends.

Federico chose to farm for Driscoll’s because of their commitment to product quality, employee training, and process improvement. Driscoll’s treats their growers as partners, and this close relationship motivates him to do his best every day.

Federico is supportive and enjoys sharing his knowledge about how to grow amazing berries with his fellow farmers. His hallmark? A positive and enthusiastic attitude.